Free SEO + AEO Audit

— How we work

From first call to live site, here is exactly how it works.

Six steps, no surprises. You see the site as it comes together, you know what each week holds, and the person you talk to is the person doing the work.

60-min discovery call Weekly progress links 50/50 payment, nothing between Post-launch warranty

Who you will actually be working with

Dynamic Promotion is owner-operated. Steven Risher runs every discovery call, builds every page, and answers every question himself. There are no account managers, no handoffs, and no junior developer you have never met touching your site.

That structure is a choice, not a limitation. When the person who heard your goals on the first call is the same person writing the code, nothing gets lost in translation. You explain your business once.

It also means honesty comes cheap. If something you ask for will not help you, we say so before you pay for it. There is no salesperson in the middle whose job depends on telling you yes.

The six steps

A Dynamic Promotion build runs through six steps: discovery, design and approval, a staged build, review and revisions, launch, and a post-launch warranty. The sequence is the same at every tier. The depth and timeline scale with the size of the build.

  1. Discovery

    Week 1

    Every build starts with a 60-minute discovery call. We talk through your business, your customers, and what your current marketing is or is not doing for you. Then we look at your competitors together and find the gaps you can win on.

    You walk away with a written project brief either way. If you decide not to work with us, the brief is still yours to keep.

  2. Design and approval

    Weeks 1–2

    You get sample pages as a live preview link, a real site running in your browser rather than a static mockup. You click through it on your own phone, tell us what feels right and what does not, and we adjust until you sign off.

    No build work begins until the design direction is approved. That keeps revisions cheap and early.

  3. Build

    Timeline scales by tier

    The site is built in stages with progress shared weekly, so you see it come together instead of waiting on a big reveal. Schema markup, the AEO baseline, mobile optimization, and on-page SEO are part of the build at every tier, not add-ons.

    A single-page Spark build runs 1 to 2 weeks. A Current brochure site runs 2 to 3 weeks. A Surge lead-generation site runs 3 to 5 weeks.

  4. Review and revisions

    Final week

    We walk through every page together and your tier includes defined revision rounds to use however you like. Most clients spend them on copy tweaks, photo swaps, or a service they forgot to mention. Bigger changes get scoped honestly as additional work before anything is billed.

  5. Launch

    Launch day

    We handle DNS migration, SSL verification, Google Search Console setup, analytics, and sitemap submission. You are never on the phone with a registrar trying to figure out what a CNAME record is. The site goes live and we stay close in case anything wobbles.

  6. Post-launch warranty

    14–60 days by tier

    Every build includes a post-launch warranty: 14 days on Spark, Current, and Surge, 30 days on Grid, and 60 days on Powerhouse. If something we built breaks, we fix it free. After the warranty, ongoing care moves to a Maintenance retainer or simple hourly work. Your choice.

What we need from you

Three things keep a build on schedule: one decision-maker we can reach, your existing brand assets up front, and feedback within a few days of each preview link. Everything else is our job, including telling you when something can wait.

  • One decision-maker. Builds stall when feedback arrives by committee. Pick the person whose yes means yes.
  • Whatever assets you have. Logo, photos, old brochures, a list of services. Thin is fine. We will tell you what is worth upgrading and what is not.
  • Honest answers about your customers. Who calls you, what they ask, which jobs you want more of. That conversation shapes more of the site than any design choice.
50/50deposit to start, balance at launch
$0due between deposit and launch
14+days of post-launch warranty, every tier
100%yours: domain, data, and accounts

Process questions, answered

How long does a website build take?
A single-page Spark build takes 1 to 2 weeks. A Current brochure site takes 2 to 3 weeks. A Surge lead-generation site takes 3 to 5 weeks. The biggest variable is how quickly content and feedback come back to us, which is why we ask for one decision-maker before we start.
Who actually builds my website?
Steven Risher, the founder. There is no account manager between you and the person writing the code. The person who answers your questions during the build is the same person who built every page, and that does not change after launch.
What do you need from me to get started?
A 60-minute discovery call, your logo and any photos you have, and a list of the services you want featured. If your brand assets are thin or scattered, that is fine. We work with what you have and tell you honestly what is worth upgrading later.
How do payments work?
Website builds are 50% deposit to start and 50% due at launch. There is nothing due in between and no surprise line items. We accept ACH, credit card, or check, and ACH is preferred because it saves processing fees.
What happens after my site launches?
Your build includes a post-launch warranty, 14 days on Spark through Surge tiers, during which we fix anything we built that breaks, free. After that, most clients move to the Maintenance retainer at $175 per month for ongoing care, and the rest call us when they need something. You are never locked in.

Step one is a conversation

Start with a free SEO + AEO audit of your current site, or just tell us where you are stuck. No pressure either way.

Get a free audit See pricing