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— VERTICAL · TRADES & CONTRACTORS

Websites for trades and contractors

Roofing, plumbing, HVAC, electrical, painting, landscaping — Dynamic Promotion's lead vertical. The trades are where the AEO advantage compounds fastest because the competition is bottom-of-the-bracket on technical SEO.

The trades vertical is Dynamic Promotion’s lead positioning. Every other vertical (organizations, local business) borrows AEO patterns we develop here first.

Why AEO wins fastest for trades

The trades vertical is where Dynamic Promotion leads the market in Baton Rouge. Audited contractor websites in this metro show zero JSON-LD schema graphs across the top five competing agencies (BlakSheep Creative, Modiphy, Red Stick Designs, UR Affordable Design Team, NetShapers as of May 2026). The technical bar is on the floor, which means a competent Astro build with full schema, llms.txt, and Local Pack-optimized LocalBusiness markup wins for the contractors who pay attention to it. Dynamic Promotion exists to be those contractors' technical partner.

First-party data

Dynamic Promotion has built or maintains 2 trades-vertical websites in the Baton Rouge metro as of June 2026 (RedCrest Roofing and Renew Roofing). Goal for 2026 Q4: 5 trades-vertical builds in this metro.

The AEO research behind the thesis

+40 %

AEO visibility lift from citing sources, quotes, and statistics

The GEO study found that adding cited sources, direct quotations, and statistics to a page raised its visibility in generative engines by up to 40 percent — the exact content discipline every Dynamic Promotion build ships. (Princeton + Georgia Tech, 2024)

12.4 %

of all websites use any structured data at all

A full LocalBusiness JSON-LD graph puts a trades site ahead of the roughly 88 percent of competitors who ship none, and rich-result-eligible pages pull a larger share of clicks. (The Content Beacon, 2025)

+35 %

higher CTR when your brand is cited inside an AI Overview

When a homeowner's AI answer cites your roofing or HVAC site by name, the click-through behaves like a referral, not a cold search. The structural work in every DP build is what earns that citation. (OtterlyAI, 2026)

What we build for

  • Roofing
  • Plumbing
  • HVAC
  • Electrical
  • Painting
  • Landscaping
  • Flooring
  • Fencing
  • Concrete
  • Drywall

Start here — the trades AEO playbook

Recommended for this vertical

Frequently asked

Which trades does Dynamic Promotion build for?
Roofing, plumbing, HVAC, electrical, painting, landscaping, flooring, fencing, concrete, drywall, and other home-service trades. We don't currently take engagements for commercial-general contractors at the multi-employee or multi-jobsite scale — that's a different sales motion than the local-search-driven contractor sites we specialize in.
Do I need to be in Louisiana to work with Dynamic Promotion as a trades client?
Not strictly. The primary market is the Greater Baton Rouge metro because that's where in-person discovery calls happen and where DP's portfolio is densest. Out-of-state engagements are accepted case by case and scoped individually; ask when you reach out if you're outside Louisiana.
What makes a trades-focused web agency different from a generalist?
Local-pack ranking, GBP integration, before/after photo galleries, financing-partner integrations, storm-damage workflow content, and the seasonal-search-volume awareness that only an industry-specialist agency cultivates. A generalist agency can build a contractor site, but the trades-specific decisions (when to surface insurance-claim content, how to structure shingle-tier comparisons, what schema sub-types map to which trade) get learned the hard way unless someone's already done it.

Sources

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