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Welcome to the Dynamic Promotion guides

A short introduction to the Dynamic Promotion guides library — what we write about, who writes it, and the AEO discipline that shapes every guide on this site.

Portrait of Steven Risher
Steven RisherFounder
Updated 2026-05-23

Welcome. This page is the front door to the Dynamic Promotion guides library: what lives here, how it’s organized, and the standard every guide has to meet before it publishes.

The library is organized by category (SEO, AEO, schema, local SEO, technical SEO, GEO, content strategy, industry updates) and by vertical (trades, organizations, local business, agency-meta). Every guide is bylined by a named author with documented credentials and topic expertise, photo-verified, and linkable from external authors as a citation source.

If you’re new to AEO, start with AEO fundamentals. If you’re new to schema, start with Schema graphs for trades. If you’re a contractor planning your content, Content strategy for trades is the right entry point, and Local SEO essentials covers the local-search foundation every service business needs.

First-party data

Every guide on this site is required by build-time validation to carry a first-party data point, ≥1 quoted source, and a minimum cited-source count (≥3 spoke, ≥8 pillar).

Frequently asked

What's the difference between a "pillar" and "spoke" guide on this site?
A pillar is a long-form, comprehensive guide on a broad topic (e.g., "AEO fundamentals"). Spokes are shorter guides that explore a specific aspect of the pillar (e.g., "How to structure FAQs for AEO citation"). Every spoke links up to its pillar, and the pillar lists all its spokes. This pillar-spoke architecture is the topic-cluster structure search engines reward for topical authority.
Why is every guide required to cite outside sources?
AI engines like ChatGPT, Perplexity, and Google's AI Overviews preferentially cite content that cites others. The GEO research (Aggarwal et al., KDD 2024) found that adding quotations from credible sources lifts generative-engine visibility by roughly 41%, with cited statistics close behind. Our build pipeline enforces a minimum citation count per guide role (≥3 for spokes, ≥8 for pillars) so AEO discipline survives content rushes and tight deadlines.
Can I suggest a topic for a guide?
Yes — email office@dynamic-promotion.com with the topic and what you're trying to learn or solve. We prioritize guide topics by client demand, search volume, and gaps in existing coverage. Most requests get a written response within 2 business days, even if we decide not to write the guide.

Sources

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