Market context · verified sources
Where Surge pricing sits in the market
Published pricing data puts custom small-business web work in wide
ranges. This is where this build sits against
the same scope class — published figures, named sources, no
cherry-picking.
Surge — $3,200vs. Custom lead-gen sites (8–15 pages, integrations)Small-business custom site — verified agency projects — $5,000–$20,000 · DesignRush
Agency custom build — $3,000–$30,000+ · WebFX
$0$32K
Surge sits below the bottom of the verified-project range for this scope class while shipping the lead-gen layer — booking, financing, smart-routed forms — that usually pushes builds into five figures.
Why the gap? An owner-built shop on a static Astro stack: no project-manager layer, no page-builder licenses, no enterprise overhead priced into the build.
Sources: WebFX
— survey of 2,000+ businesses (2026) · DesignRush
— 400+ verified agency projects (2026)
Ranges are published industry figures, not competitor quotes. Your exact scope and price lock in a Statement of Work after a discovery call.
What you get
- Everything in Current
- 8–15 pages with full service detail coverage (4–8 service pages + project gallery + FAQ page)
- Calendly or Cal.com booking integration (you pick the platform)
- Wisetack or Hearth financing widget (you sign up with the financing partner; no DP markup on financing fees)
- 3–5 lead-capture forms with smart routing (quote → sales, general → main, financing → partner)
- Project gallery with lightbox + category filtering + WebP optimization + ImageObject schema
- Live Google Reviews integration via Google Places API (with edge caching to keep API cost at zero for typical traffic)
- Sticky mobile CTA bar + click-to-call with GA4 conversion events
- GA4 with full conversion tracking (form submits, calls, bookings, financing pre-quals, scroll depth)
- Full Google Business Profile optimization (categories, services, hours, 10+ photos, Q&A monitoring)
- AEO upgrade with the +41% AI citation lift pattern — quoted testimonials with attribution, specific-data H2s, dense entity-graph internal linking, full schema coverage (Service, FAQ, Review, BreadcrumbList)
- Up to 4 rounds of revisions included
Why this tier ranks — the 2026 data
+41 %
AI citation lift from quoted-source testimonials
Surge bakes the +41% pattern from the Princeton GEO study into every service page — verbatim Google review quotes with attribution, in blockquote markup with cite attributes. (Princeton + Georgia Tech, 2024)
+44 %
conversion likelihood lift per 1-star Google review improvement
Surge integrates live Google Reviews via the Places API with edge caching. Visitors see real star ratings on the page, not a static "★★★★★" image. (Wiserreview, 2026)
18–25 %
top booking-widget conversion vs 6–9% for bottom platforms
Surge ships Calendly or Cal.com integration with conversion-event tracking. The gap between top and bottom platforms is worth ~$39K/month in revenue for a typical 4,000-visitor home-services site. (US Tech Automations, 2026)
What's included
- ◆ 14-day post-launch warranty for any bugs DP ships
- ◆ Discovery + content-architecture session before design starts
- ◆ Schema validation in Google Rich Results Test before launch
- ◆ Mandatory $20/mo Hosting (covered separately)
First-party data
Surge is in its initial release period. As Surge example sites launch with measured conversion data, live URLs and Lighthouse scores will be linked here.
Frequently asked
How is Surge different from Current? +
Current is a brochure site — present the business, capture a contact form. Surge is a conversion engine — booking widget, financing pre-qual, live Google Reviews, multiple lead-routing forms, full project gallery, and the AEO upgrade (quoted testimonials at +41% AI citation lift per Princeton/Georgia Tech research). If you're a contractor or home-services business actively generating leads, Surge is the inflection-point tier.
How long does a Surge build take? +
Typically 3–5 weeks from signed contract to live site. First week is discovery + design direction (sample pages delivered before production build). Weeks 2–4 are production build + integrations (booking, financing, reviews). Week 5 covers the revision rounds (up to 4 included) + AEO validation pass (Google Rich Results Test, quoted testimonial sourcing, entity-graph audit).
What does "+41% AI citation lift" actually mean? +
Princeton + Georgia Tech's 2024 study on Generative Engine Optimization (GEO) found that adding quoted source attribution to a page increased the page's odds of being cited by AI search engines (ChatGPT, Perplexity, Google AI Overviews) by 41%. Surge bakes in this pattern — every service page gets verbatim quoted testimonials from real Google reviews or client-provided sources, with citation attribution, in blockquote markup. It's an AEO advantage almost no contractor site in our market has shipped.
When should I go Grid (Tier 4) instead of Surge? +
Grid is for multi-location or multi-service-area businesses that need programmatic service-area pages (e.g., "Roof Replacement in Baton Rouge" vs "Roof Replacement in Lafayette" as separate landing pages). If you operate from one location and your services don't need per-city pages, Surge is the right ceiling at launch. Grid + Powerhouse aren't published as productized tiers yet — both available on request.
Ready to start your Surge build?
30-minute call · no sales pitch · no commitment.
